Andrew Jackson's Playbook: 15 Strategies for Success
by Morgan McCall Molthrop
About the Book
After a career on Wall Street and a stint as CEO of his own entrepreneurial venture, Morgan Molthrop returned home to a New Orleans facing the toughest challenges that the city had confronted since the Battle of New Orleans. In Andrew Jackson's Playbook, Molthrop brings Jackson's New Orleans back to life, explains the British Invasion in the context of the period and uses modern examples of how some of those same strategies, employed by a vigorous new generation helped the city rebound from America's most devastating modern disaster. With interviews and case studies that include:
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Brad Pitt leverages his success to rebuild the Lower Ninth
- Mark Romig uses new technology to jump-start tourism
- Bryan Batt on Hazelnut and regenerating Magazine Street
- James Cobb on bluffing when necessary
- Morgana King on acting forcefully
- Nancy Robert on the importance of diversity
- Tim Laughlin on creating the Musician's Village
- Ron Bechet on Dr. Francis and Xavier's miracle workers
- Pres Kabacoff on being relentless and acting decisively
- Drew Brees and Sean Payton on teamwork
- Sallie Ann Glassman on healing and humanity
- Micheal Hecht on the new economy of the Big Easy.
- Simone Bruni on the success of Demo Diva
- Tim Williamson on Idea Village's entrepreneurial spirit
- Jeanne Nathan on the importance of creative industries
About the Author
New Orleans native Morgan Molthrop lived in New York for most of his professional career. He was Vice President of a Wall Street consultancy handling accounts that included the Walt Disney Company. He took a year off to travel Europe, supporting himself by modeling. He returned to New York and worked as an editorial assistant for Carol Souther at Clarkson Potter, a division of Random House. Back on Wall Street he worked by day and went to law school at night. After graduating, he taught the first class in corporate disclosure at New York University. He was Vice President of a major telecom in Los Angeles and CEO of Morgan Grays. He returned to New Orleans in 2009, when the city was still reeling from the aftermath of Hurricane Katrina. Since then, Molthrop has become an historical "color analyst" hosting cultural events, writing, blogging, and using social media to promote New Orleans and "push" city leaders. He speaks to corporate groups about Louisiana's unique history. He is an amateur photographer active in the New Orleans art scene. He has collaborated with artist/architect/urban planner Robert Tannen and photographer Tina Freeman in shows at Mr. Tannen's Julia Street gallery. He also wrote the text for a book of Tina Freeman's photographs of local art studios and live/work spaces, Artist Spaces: New Orleans (University of Louisiana at Lafayette Press, 2014).
Softcover | 114 Pages | ISBN: 9780692232880